Meet IDLabs.ca, a brand born from the adventurous spirit of an LA traveler who once embraced the waves as a surfer, delved into the tech world, and even experienced life as a homeless backpacker. Discovering the magic of fantasy and sci-fi amidst challenges, ID’s founder and creative director transformed hardships into a creative outlet through the power of the heart, symbolized by a spiritual orb—a catalyst for change. Today, ID stands as a Canadian fashion icon, showcasing styles that not only evoke fantasy but also inspire better relationships across the globe. Our brand is a testament to overcoming adversity—whether it’s battling addiction or thriving without an ID in a foreign land. We champion a lifestyle of active living, healthy eating, and regular exercise, believing these are essential for personal growth. Join us in our journey to make life a little more magical and a lot more connected. All of our clothes are custom made to order, specifically to suit your everyday needs. All of our clothes are machine washed several times before being photographed and displayed on our store for quality assurance. At IDLabs.ca, we intentionally limit our clothing sales to $1,000 per month to keep every piece rare and exclusive. Purchases are placed on a waiting list and rolled over to the following month, ensuring only a select few can own each drop.
All proceeds from our store support our mission at ID Labs: empowering young athletes to play and gain recognition for their achievements through Sportr. Beyond sports, we proudly back innovative projects like SWOVV.com, 1900NORTH and Moone, while delivering cutting-edge websites and branding solutions for our clients.
Get in touch info@idlabs.ca
History
Since 2003, Nathaniel Duncan, CEO and Creative Director of IDLabs, has been building at the intersection of media, fashion, and innovation. That journey began in Toronto with the launch of Sportr under Onmedia Inc.—a bold sports media concept ahead of its time that fused culture, athletics, and digital storytelling.
In 2014, Nathaniel expanded his creative path to Los Angeles, where he became a signed model, gaining firsthand experience inside the global fashion and entertainment industries. That chapter sharpened his understanding of brand image, visual identity, and the power of aesthetic influence on a worldwide stage.
Today, that combined legacy fuels IDLabs.ca—where fashion meets innovative media technologies. With roots in early digital sports media and experience in international modeling, Nathaniel brings a rare blend of creative direction, brand storytelling, and forward-thinking tech integration. At IDLabs, style is strategy, media is architecture, and innovation is woven into every brand we build.
Location
41 George St. S, Brampton, Ontario, Canada
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Innovation Lab exploration explained
Our innovation lab is a dedicated space or environment designed to foster creativity, collaboration, and the development of new ideas or solutions. Often used by companies, universities, or governments, these labs provide a physical and/or digital setting where interdisciplinary teams can experiment with emerging technologies, test prototypes, and tackle complex problems in novel ways. The goal is to accelerate innovation by combining diverse expertise, resources, and methodologies in a controlled, yet flexible, setting.
Innovation labs typically support a range of activities, including brainstorming sessions, product design, market research, and technology testing. They may incorporate advanced tools like 3D printers, virtual reality setups, or data analytics platforms to help turn conceptual ideas into tangible outcomes. By offering a culture of experimentation and risk-taking, these labs encourage out-of-the-box thinking and rapid iteration, which can lead to breakthrough innovations.
In many cases, innovation labs also serve as incubators for startup ventures, offering mentorship, funding, and access to networks of investors and collaborators. They are seen as crucial for organizations that want to stay competitive in rapidly changing industries, as they provide the agility needed to adapt to new trends and solve pressing challenges.
Backed by onmedia inc. // onmedia.ca // lab.onmedia.ca // Online based media agency